The Importance of Building a Team
Replacing the old paradigm of a project centering around a production, this model places content (or subject matter) at the project's core and includes production as one of the many services that a public television station can provide. A sampling of possible project partners is listed. As you pass your cursor over each cell, participant responsibilities will be highlighted.
Convening a variety of internal and external partners at the very outset of a project will help create internal buy-in, define partner roles, clarify project goals, and facilitate project structure and communication from brainstorming to implementation.
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Five Steps To Team Development
Successful projects are seldom the result of only one department's hard work and genius. Stations that foster team work create a climate that cultivates problem solvers and opportunity seekers, inspires excellence by demanding the best from everyone, and has the ability to create change.
If your project is going to make a difference in your community, you need to involve everyone. Development helps raise the funds; outreach develops and implements the project with the help of programming and production; promotion helps package and promote it; and the web team creates a companion Web site, etc.
Sounds like an ideal situation, right? Well, it's also a distinct possibility if planned right.
- It starts with getting all the players together early so they understand and embrace your vision and are excited to help you make it happen. Make sure everyone understands how the project supports the station mission.
- Keep the channels of communication wide open.
- Encourage feedback and ideas for all project elements. Programming and production are particularly crucial in this process. You need programming to make sure related programs are strategically placed in your broadcast schedule. You need production to help create local companion programs, documentaries, call-in shows, panel discussions, fillers, etc.
- Hold regular meetings for updates, to make sure everyone is on track and tasks are being completed, and to make adjustments if necessary.
- Hold a post mortem to share outcomes with everyone and identify what worked and didn't. Give everyone credit. It's the best way to nurture team players and inspire them to excel.
